![]() From Amiens to Athens, from Cairo to Calcutta and Chungking, millions upon millions of waifs of war still hold death barely at arm’s length. Who would say that a child’s life us worth less than a movie a week, or a lipstick, or a few packs of cigarettes? Yet in today’s world there are at least 230 million children who must depend upon the the aid of private agencies and individuals. I stood there helpless, an empty blue can in my hands… Yes, I hope it will never happen to you. Hundreds of hands, reaching and pleading: hundreds of eyes with the light of hope flickering out. Another peanut here, and another peanut there. Six peanuts knocked from my fingers and a savage scramble of emaciated bodies at my feet. One salted peanut here, and one peanut there. Nothing but hundreds of hands, begging hands, clutching hands, despairing hands all of them pitifully little hands. In their frenzy they nearly swept me off my feet. Tiny hands of skin and bone stretched convulsively. Scores of mothers, with babes in their arms, pushed and fought to get within arm’s reach. As I struggled to open it, dozens of ragged kids held me in a vise of frantically clawing bodies. Yet all I had left was a half-pound can of peanuts. If you had heard their voices and seen their eyes, on that January day in the bomb-scarred workers’ district of Athens …. Can there be anything much worse than to put only a peanut between a child and death? I hope you’ll never have to do it and live with the memory of it afterward. ![]() I pray that I’ll never have to do it again. In 1948 Stowe recalled what he experienced on a street corner in Athens. In his book, The Political Speechwriter’s Companion, Robert Lehrman mentions Leland Stowe, a Pulitzer Prize winning writer. When people know the problem, the solution, and know how it looks, your ask is likely to be more persuasive. ActionĬhances are you want your audience to do something. Visualizationĭrew Westen ( who I’ve written about often) says the more you get people picture something the more likely you are to activate the circuits in their brains that get them to act. The audience needs to accept that problem is workable and solvent. ![]() The solution needs to satisfy the need or the problem. Show the audience that it really needs something or there’s a problem to be solved. If you can do it simply, quantify it. If people aren’t listening it doesn’t matter how great your speech is. I’ve used MMS in speeches, web copy, and narrative training material. Monroe’s Motivated Sequence is intended as a persuasive speaking format, but like a lot of communication techniques, it has other applications. It falls into the familiar problem/solution narrative and is similar to the Ill, Blame, Cure, Consequence message grid. Satisfaction / Solution - Show the solution and why it will work.Need / Problem - Identify the need or problem.Attention - Get the audience’s attention.Monroe’s Motivated Sequence has five steps: In short, when anything throws them into a condition of disorganization or dissonance, they are motivated to adjust their cognitions or values, or to alter their behavior so as to achieve a new state of balance. When confronted with a problem that disturbs their normal orientation, they look for a solution when they feel a want or need, they search for a way to satisfy it. He said,Īlthough individuals may vary to some extent, research has shown that most people seek consistency or balance among their cognitions. Monroe’s Motivated SequenceĪlan Monroe, a professor at Purdue University, created MMS in the 1930s. Monroe’s Motivated Sequence is something you may be using in your speeches, presentations, and stories and you may not even know it. Some say this kind of a solution won’t work.Sometimes we write intuitively. We all use persuasive tricks whether we know we’re doing it or not.Here’s proof that this solution does work to solve the problem:.Some people say this isn’t really a problem.Here’s how this problem impacts your life, audience.Here’s proof that this is a serious problem.You should not use this exact wording in your outline. Your content should simply cover each area shown here. Note: The verbiage here is only meant to trigger the direction for each particular step of Monroe’s Sequence.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |